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II. Cloze
Advertising is different from selling. Salesmen depend 11 the person-to-person approach in trying to persuade consumers to buy. Advertising, 12 , has to reach consumers indirectly through messages on radio and television, in the newspapers, or even on handbills(傳單) given to you in the street.
Once again, the purpose of advertising is to sell goods. This means that the advertiser is going to try to make you think you want something – his something – 13 you need it or not. 14 , the advertiser is creating a(n) 15 for his product. This is fine. Remember, all the goods being produced today have to be sold. And you cannot buy something if you do not know about it.
All consumers are influenced by brand names. Advertisers try to get people 16 to a brand because they know that, in later years, many of the consumers will 17 to this brand. Therefore, commercials are repeated over and over again on radio and television. We soon get to know them by 18 . Some advertisers stay with particular radio or television stars, and consumers come to 19 a product with a famous person.
You are probably wondering, at this point, whether advertising is good or bad. Actually, it may be 20 of both, but decide for yourself.
11. A. for B. at C. on D. with
12. A. but B. however C. while D. yet
13. A. how B. that C. if D. whether
14. A. In other words B. In any case
C. In addition D. In contrast
15. A. order B. demand C. command D. request
16. A. use B. to use C. used D. to used
17. A. object B. stick C. oppose D. prefer
18. A. heart B. mind C. soul D. brain
19. A. connect B. join C. combine D. associate
20. A. little B. a little C. few D. a few
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